Our Story

I’ve spent two decades in the fashion industry and half my life on the tennis court as an elite player. Sport and style have always been my world. Over the years I’ve worked with some of the most respected names in retail and wholesale, while spending 13 years traveling between Sweden and Italy—immersed in a culture where design, craft, and sport are inseparable.

Sportswear is in my DNA. It’s the common thread in everything I create—rooted in racket sports, yet designed to move effortlessly beyond the court. To me, true sportswear isn’t just about performance; it carries the discipline, elegance, and energy of sport into everyday life.

This brand isn’t limited to one product. It’s a mood—a refined, sport-infused state of mind expressed through collections, collaborations, and creative projects. This is my next chapter: redefining what sportswear can be, and how it can make people feel.

Background

What we do

We specialize in Crafting high-quality sporty caps that blend casual style with premium materials. Our company offers a range of caps designed for both comfort and a touch of everyday elegance.

The Creator

I’ve always lived between sport and style. From the tennis court to the fashion floor, creativity has been my way of expressing who I am. After years in the industry—working with design, retail, and the culture that connects them—I wanted to create something of my own. This brand is that journey. A blend of discipline, elegance, and energy, rooted in sport but made to move far beyond it.

Daniel Asp